Who is the Lid?

Well, that would be me. The Lid is an undeniable force of nature, a gift I was born with. I have the ability to discourage people from spending money on unneeded luxuries, and also enable people to satisfy or suspend their spending urge through counseling and coaching. We all get a euphoric high from spending money and making the big purchase, the trick is to spend less, but still get the high and feel good about yourself. The Lid Lives! Our entire culture today is based on convincing us to spend more than we make, to even go deeply in debt so we can be as happy and as cool as the characters we see on TV or in the media. The Lid Lives to help all people,especially my wife and children, spend less money than they make and be happy, a truly unique concept.